case study

etest associates provides good news for ITN

ITN is the UK’s largest commercial news provider, and broadcasts daily to a world-wide audience of over 30 million people.  Four years ago, ITN established a New Media department to deliver a website for the 1997 UK General Election.  Since then, their new media operations have expanded rapidly, and for the 2001 General Election, they needed to develop a multi-platform interactive election service.  To test the service fully, ITN New Media called in London-based etest associates.  

 

 

The new service provided extensive and integrated election coverage via the web, digital terrestrial television and digital cable.  In the week before polling, viewers could access guides to their constituency and keep abreast of the latest election news.  On election night, ITN provided one of the fastest online results services, in conjunction with their television and radio broadcasts.  Due to the scale, importance and complexity of the project, ITN New Media needed to ensure that everything would operate smoothly and recognised that the new service needed to be evaluated by professional testers.  

 

 

Adrian Pryce, ITN New Media's Platforms Manager, explains: "We needed to test the front end usability of the site and the functionality of the various elements involved in the delivery of the final service.  This included websites for ITN and ITV; a mini-site for Channel 4; and digital cable sites for ITN and ITV”.  

 

 

etest associates subsequently carried out a range of tests on performance, functionality, and browser/device compatibility.  The results highlighted a number of small but important issues, which the technical team from ITN was then able to resolve.  

 

 

Adrian Pryce concludes: "The thorough testing of the election sites meant that we could confidently deliver this large scale and complex project to our users and clients.  Using etest associates enabled the ITN technical team to concentrate on the build and delivery, with a quick turn-around of reported bugs.  As a result, we gained the complete trust of our corporate clients, both commercially and technically”. 

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